The Third Challenge

Enhancing Marketing for NIP’s Dojo Fan Platform
Main goal 🥷🎯
Drive more people to sign up for the Dojo platform and complete quests, using the
strength of the NIP brand and player community.
What I would do 👇
Build a bigger story around the Dojo. Right now, it’s mainly about quests. I’d
position it more like “your ticket inside NIP” 🎟️✨ - behind-the-scenes access,
exclusive drops, secret missions.Stronger connection between NIP social media and Dojo. Use Twitter, Instagram,
TikTok to tease quests and rewards 📱👀.
Example: “There’s a secret quest up. Only real ninjas will find it. 🥷👾 #NIPDojo”Involve players more. Players record quick videos teasing a quest or talking
about rewards 🧢📹. Let the fans feel they’re “on a mission” with them.Cross-platform scavenger hunts. Hide clues across Discord, Instagram,
Twitch, maybe even in FACEIT games. Fans solve puzzles to unlock quests 🧩🔓.Partner with Red Bull or other brands. Some quests could unlock real-world
rewards like Red Bull merch, gaming gear, or player meetups 🚀🎮.Tighten up the onboarding flow. When someone joins Dojo, they should
instantly get a "first mission" with a guaranteed small reward 🎁 , get them
hooked early.
KPIs 📈🛡️
20% boost in new sign-ups within 3 months.
30% increase in quest completions.
15% uplift in social media mentions of "Dojo" and #NIPDojo.