The Second Challenge

Community Management: NIP x Red Bull Event

Offline Activation 🎪🥷
"NIP x Red Bull Ninja Bootcamp" - one-day live event in Stockholm where fans train
like NIP pros and get to experience the Red Bull's energy. Mini-tournaments, coaching
sessions, meet & greets with NIP players, Red Bull gaming lounge, cosplay
contests, live DJ sets, exclusive merch drops🎮🎤🎧. Free sign-up, but spots
limited - making it hype and must-attend.

Why it works: Fans get to live and breathe the NIP spirit for a full day. Plus, easy
Red Bull brand integration with gaming energy boosts 💥🍻.

Touch Points 📱🖥️👥

  • Pre-event hype through social (TikTok, Instagram, X) and Discord server
    drops 📢🔥.

  • Teaser videos: countdowns, blurry sneak peeks of the event location and prizes🎁.

  • Sign-up drive: exclusive merch or signed poster for first 100 registered👕.

  • Discord server pop-up: special channels for bootcamp participants👾.

  • TikTok and Reels challenges: "show your ninja skills" to win fast passes💨.

  • Red Bull collab behind-the-scenes on Instagram Stories and YouTube
    Shorts📺.

  • Community-created content: Fans submit their own hype videos or cosplay
    previews 📸🎥.

  • Live Twitch stream highlights from the event, behind-the-scenes and
    interviews with fan shoutouts🎙️📡.

  • Post-event recap videos and fan-made compilations to extend engagement
    even after the event ends 🎞️✨.

KPIs 🎯📊

  • 500+ local fans signups within 48h after launch📝.

  • 300+ in-person attendees 🎟️.

  • 100K+ combined reach from social posts around the event 📈.

  • 5K+ new followers on NIP channels across TikTok and Instagram 🚀.

  • 1M+ impressions across TikTok, Instagram, and X 🌍.

  • +40% new Discord members from Sweden within the campaign week🥷.

  • 25+ media mentions/articles covering the event, 10+ earned articles in Swedish
    gaming and culture outlets📰.

  • 90%+ positive feedback from participants post-event (via short survey) 🫶.

The Making of NIP Case F&Q

A peek into my process, tools, and timeline for creating this NIP Social Media Strategist Assignment, highlighting the steps behind the strategies.

What tools did I use to create this NIP Social Media Strategist Assignment?
How long did it take me to complete this assignment?
What was my research process like for this assignment?
How did I manage my time while working on this project?
What challenges did I face while completing this assignment?
What did I enjoy most about working on this NIP assignment?

The Making of NIP Case F&Q

A peek into my process, tools, and timeline for creating this NIP Social Media Strategist Assignment, highlighting the steps behind the strategies.

What tools did I use to create this NIP Social Media Strategist Assignment?
How long did it take me to complete this assignment?
What was my research process like for this assignment?
How did I manage my time while working on this project?
What challenges did I face while completing this assignment?
What did I enjoy most about working on this NIP assignment?

The Making of NIP Case F&Q

A peek into my process, tools, and timeline for creating this NIP Social Media Strategist Assignment, highlighting the steps behind the strategies.

What tools did I use to create this NIP Social Media Strategist Assignment?
How long did it take me to complete this assignment?
What was my research process like for this assignment?
How did I manage my time while working on this project?
What challenges did I face while completing this assignment?
What did I enjoy most about working on this NIP assignment?

The Making of NIP Case F&Q

A peek into my process, tools, and timeline for creating this NIP Social Media Strategist Assignment, highlighting the steps behind the strategies.

What tools did I use to create this NIP Social Media Strategist Assignment?
How long did it take me to complete this assignment?
What was my research process like for this assignment?
How did I manage my time while working on this project?
What challenges did I face while completing this assignment?
What did I enjoy most about working on this NIP assignment?

Thanks for the Scroll, Ninjas!

I truly enjoyed working on this NIP Social Media Strategist Job Assignment. I hope you find it as engaging as I did. If there are any issues, questions, or if you’d like me to present in person, I’d be glad to discuss further on our next call. :)

Jump To The Top

Thanks for the Scroll, Ninjas!

I truly enjoyed working on this NIP Social Media Strategist Job Assignment. I hope you find it as engaging as I did. If there are any issues, questions, or if you’d like me to present in person, I’d be glad to discuss further on our next call. :)

Jump To The Top

Thanks for the Scroll, Ninjas!

I truly enjoyed working on this NIP Social Media Strategist Job Assignment. I hope you find it as engaging as I did. If there are any issues, questions, or if you’d like me to present in person, I’d be glad to discuss further on our next call. :)

Jump To The Top

Thanks for the Scroll, Ninjas!

I truly enjoyed working on this NIP Social Media Strategist Job Assignment. I hope you find it as engaging as I did. If there are any issues, questions, or if you’d like me to present in person, I’d be glad to discuss further on our next call. :)

Jump To The Top